BSB40820 Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
Course Code: BSB40820
CRICOS Code:104704C
Delivery mode: On Campus
Course Duration: 6 months
Location: Sydney Campus
92%
Demand for digital marketing skills in 5 years
140,000
Job postings in 2nd quarter of 2020
34%
Jobs will be automated in the next three years
Overview
The Certificate IV in Marketing and Communication reflects the role of individuals who apply marketing and communication skills and knowledge.
Graduates may manage projects in a variety of contexts, across a number of industry sectors in key marketing areas, including advertising, public relations, customer behaviour and running marketing campaigns, developing important skills in presenting ideas, implementing digital solutions, and reporting on marketing results.
They possess a sound theoretical knowledge with a solid foundation on which to build their marketing career.
Marketing and communication is a universal field that is vital to the success and growth of a business. It is an integral component in all business strategies.
This qualification is suitable for those who wish to develop their marketing and communication skills and acquire a broad knowledge base to be used in a wide variety of contexts.
By undertaking this course, you will develop the skills and the confidence to excel in key marketing areas such as advertising and public relations, consumer behaviour and trends, as well as the ins and outs of executing successful marketing campaigns.
As a graduate of this course, you will be equipped with the necessary skills to kick-start your career in the following roles:
• Direct Marketing Officer
• Marketing Coordinator
• Analyst
• Media Planner
• Public Relations Officer
• Sales Administrator
| Units | |
|---|---|
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBTWK401 | Build and maintain business relationships |
| BSBMKG440 | Apply marketing communication across a convergent industry |
| BSBMKG439 | Develop and apply knowledge of communications industry |
| BSBMKG438 | Implement and monitor advertising production |
| BSBWRT411 | Write complex documents |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG441 | Develop public relations documents |
| SIRXECM002 | Prepare digital content |
| BSBXCM401 | Apply communication strategies in the workplace |
| BSBMKG433 | Undertake marketing activities |
Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills.
• Completed Australian Year 11 or equivalent
• IELTS 6.0 English language equivalence if a non-native English speaker
• Be aged over 17 for Domestic Students and over 18 for International Students.
Blended learning – 33% online and 67% face-to-face learning.
For course promotions, please contact info@acbi.edu.au