11266NAT Advanced Diploma of Digital Marketing
Advanced Diploma of Digital Marketing
Accelerate your digital marketing career! This advanced diploma builds specialised knowledge and skills in areas such as Search Engine Optimisation (SEO), paid search, programmatic advertising, digital analytics and the responsible use of AI.
Stay ahead of the industry with the AI unit in this course
Course Code: NAT11266
CRICOS Code: 0100514
Delivery mode: Blended delivery
100% online study is available for domestic students
Course Duration: 1 year
Location: Sydney campus/online
Overview
Immerse yourself and develop key skills across a wide range of topics in an Advanced Diploma of Digital Marketing. Our extensive course in digital marketing will help you become a well-rounded digital marketer.
You will learn key skills and knowledge in building digital strategy for brands, analysing and testing marketing campaigns, creating content and how to budget accordingly.
To keep ahead of the industry, our Advanced Diploma of Digital Marketing also covers the use of Artificial Intelligence (AI) and the best practices when using AI in marketing.
"Thanks to this course, I am now working as a digital marketing specialist with Vicinity Centres.
I definitely wouldn't have been able to do it without this course! It really has taught me a lot. I am having regular catch ups with all the centre marketing managers where I teach them things I learned from my trainer and the course!"
I definitely wouldn't have been able to do it without this course! It really has taught me a lot. I am having regular catch ups with all the centre marketing managers where I teach them things I learned from my trainer and the course!"
Matthew
Digital Marketing Graduate
Get your course guide
What you'll learn
Marketing Data Analytics
Social Media Strategy
Search Engine Optimisation
Conversion Rate Optimisation
Search Engine Marketing
Artificial Intelligence
Email Marketing
Budget Development
Programmatic Advertising
92%
Demand for digital marketing skills in 5 years
80%
Australians stated that they currently use social media in their daily lives.
34%
Jobs will be automated in the next three years
This qualification will give graduates the skills and knowledge they need to advance their career in digital marketing.
This Advanced Diploma of Digital Marketing is well suited to people who wish to secure specialist or management positions within digital marketing.
By undertaking this course, you will be equipped with the highly valuable skills that are needed to propel your career in digital marketing. You will be eligible for roles such as the following:
• Conversion Rate Optimisation Manager
• SEO and SEM Specialist
• Content Strategist
• Digital Marketing Specialist
• Digital Marketing Manager
• Digital Marketing Strategist
• Marketing Analytics Manager
• Email Marketing Specialist
| Units | |
|---|---|
| NAT11266001 | Use digital analytics to analyse marketing performance |
| NAT11266002 | Optimise a website to improve conversions |
| NAT11266003 | Develop a brand’s digital content and social media strategy |
| NAT11266004 | Research and prepare a Search Engine Optimisation strategy |
| NAT11266005 | Create and manage a paid search strategy |
| NAT11266006 | Develop and manage an email marketing strategy |
| NAT11266007 | Prepare a strategy for display and video advertising |
| NAT11266008 | Use responsible Artificial Intelligence and Artificial Intelligence ethics |
| FNSORG501 | Develop and manage a budget |
| SIRXMK0007 | Develop a digital marketing plan |
The entry requirements for this qualification are:
• Students must have completed Australian Year 12 or equivalent
• Students must have completed a formal course of study or a minimum of one year’s employment in sales and marketing, digital media, social media marketing or another related field.
For non-native English speakers, the following further requirements apply:
• IELTS 6.0 English language equivalence.
Learners must also have access to appropriate technology to allow them to complete the qualification. This includes a computer with a reliable internet connection and browsing ability, word processing applications such as Word and Spreadsheet applications such as Excel.
We recommend Microsoft Office Suite.
This qualification has two options available:
• 100% online study is available for domestic students.
• Blended learning is available for domestic and international students, consisting of 33% online and 67% face-to-face learning.
For course promotions, please contact info@acbi.edu.au
Possible Careers in Digital Marketing
Digital Analytics Specialist
The average salary
$102,000/year
Conversion Optimisation Manager
The average salary
$105,000/year
Digital Marketing Manager
The average salary
$106,000/year
Head of Digital Marketing
The average salary $120,000/year
*All salaries provide by Glassdoor.com/Seek.com in 2024
What Our Students Say
In order to meet the demands of the market and to ensure that our training remains relevant for students, we conduct a yearly anonymous student survey. This survey helps inform us about our classes, our course offerings and our trainers.
of students agreed their trainer is knowledgeable
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of students agreed they enjoyed their classes
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of students agreed their trainer can explain concepts clearly
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of students agreed they were give access to quality learning resources
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*Based on our 2023 Student Surveys